Valley Equipment
Logo Concept

THE CHALLENGE

Develop a brand identity for Valley Equipment that reflects the Northern California agricultural community.

Valley Equipment,
VMLY&R Commerce

CLIENT

OVERVIEW

As a Jr. Art Director at VMLY&R Commerce, I was asked to create a logo concept for John Deere Dealer, Valley Equipment.

Valley Equipment approached our team to refresh its brand and create a logo that would reflect the landscape of the area they serve and be easily recognizable.

Jr. Art Director

Branding

Visual Design

Campaign Design